How This Course Helps You Win

A MASTERCLASS for the technical B2B founder in how to grow a B2B startup

  • 2 HIGH OCTANE 1-on-1 coaching sessions with an exited founder who has sold $millions

  • Avoid common founder mistakes and gain actionable insights from my successes and failures

  • Understand WHEN and WHO to hire for sales

  • Win YOUR FIRST CUSTOMERS and build a SCALABLE, REPEATABLE, PREDICTABLE sales model

  • And MUCH MORE (see full curriculum below)

Terrific! Highly recommend!

Shirish Nadkarni, Serial Entrepreneur and Author

Sanjit's Sales for Startups course is a terrific course for founders who have no prior sales experience. It covers a variety of topics including lead flow, handling sales calls, hiring, sales tools, compensation and metrics and has a number of quizzes to test your knowledge. I highly recommend the course.

The course instructor's track record

The instructor, Sanjit Singh, offers actionable insights from three decades of success

  • Successful tech founder with 3 exits

  • 30 years of successful sales leadership, both in early-stage startups and at scale

  • Currently an advisor to multiple startups and fractional head of sales for multiple companies

Gives me confidence!

Daniel Bolus, CEO of ClubHealth

As a startup founder, I am constantly having to wear different hats to keep our business afloat. Sales happens to be one of the biggest hats that I find myself wearing often, and is paramount to our existence as a company. This course really helps to distill fundamental concepts in a quick, digestible way that gives me the confidence needed to make critical sales and marketing decisions with our limited budget. I would highly recommend this course as a go-to for any startup founder.

A Game Changer!

Pranav Palasamudram, CEO, Seekit

As a founder, The Sales for Startups was a game changer for me. With its comprehensive approach to the sales process and expert guidance, I gained the skills I needed to communicate effectively with potential clients, build relationships, and close deals with confidence. The course helped me overcome my fear of getting on the phone and empowered me with the ability to handle objections, ask the right questions, and make a compelling pitch that resonates with potential clients. Since completing the course, I've seen a significant improvement in my sales performance. I highly recommend this sales course to anyone looking to improve their sales skills and grow their business.

Course curriculum

    1. Free 1-on-1 coaching session!

    2. MODULE: Intro + Why This Course is Critical For Startups

    3. QUIZ: Intro + Why This Course is Critical For Startups Module

    4. MODULE: Course Objectives and Instructor Background

    5. MODULE: Startups

    6. QUIZ: Startups Module

    7. EXERCISE: Apply this to your startup - Startups Module

    8. EXERCISE: Apply this to your startup - Define the problem your startup solves

    9. GLOSSARY of Growth Terms

    1. MODULE: The Big Picture, MVP, and PMF

    2. QUIZ: The Big Picture, MVP, and PMF Module

    3. EXERCISE: Apply this to your startup - The Big Picture, MVP, and PMF Module

    1. MODULE: Product-Led Growth (PLG)

    2. QUIZ: Product-Led Growth Module

    3. EXERCISE: Apply this to your startup - Product-Led Growth Module

    4. MODULE: Business Development

    5. QUIZ: Business Development Module

    6. EXERCISE: Apply this to your startup - Business Development Module

    7. MODULE: Marketing I of II

    8. Module: Marketing II of II

    9. QUIZ: Marketing Module

    10. EXERCISE: Apply this to your startup - Marketing Module

    11. MODULE: Sales

    12. QUIZ: Sales Module

    13. EXERCISE: Apply this to your startup - Sales Module

    14. MODULE: Key Sales Topics and Sales Targeting

    15. MODULE: Lead Stages and Paths

    16. EXERCISE: Apply this to your startup - Key Sales Topics and Sales Targeting Module

    17. QUIZ: Lead Stages and Paths Module

    18. MODULE: Lead Flow

    19. EXERCISE: Apply this to your startup - Lead Stages and Paths Module

    20. QUIZ: Lead Flow Module

    21. MODULE: Sales Calls

    22. EXERCISE: Apply this to your startup - Lead Flow Module

    23. QUIZ: Sales Calls Module

    24. MODULE: Revenue Expansion

    25. EXERCISE: Apply this to your startup - Sales Calls Module

    26. QUIZ: Revenue Expansion Module

    27. MODULE: Sales Tools

    28. EXERCISE: Apply this to your startup - Revenue Expansion Module

    29. QUIZ: Sales Tools Module

    30. MODULE: Hiring Salespeople

    31. EXERCISE: Apply this to your startup - Sales Tools Module

    32. QUIZ: Hiring Salespeople Module

    33. EXERCISE: Apply this to your startup - Hiring Salespeople Module

    34. MODULE: Sales Compensation, Quota, and Forecasting

    35. MODULE: Sales Management and Metrics

    36. EXERCISE: Apply this to your startup - Sales Compensation, Quota, and Forecasting Module

    37. QUIZ: Sales Management and Metrics Module

    38. MODULE: Fundraising

    39. EXERCISE: Apply this to your startup - Sales Management and Metrics Module

    40. QUIZ: Fundraising Module

    41. FEEDBACK: Course Feedback

    42. EXERCISE: Apply this to your startup - Fundraising Module

    43. GLOSSARY of Growth Terms

    44. QUIZ: Sales for Startups - Post-Test

    45. 2nd free 1-on-1 coaching session!

    1. Glossary of Growth Terms

    2. Sales for Startups - Course Summary

Get the course, constantly updated tools, and personalized coaching to help your team create Product-Market Fit, early customers, and a repeatable, scalable sales model and playbook. This course helps you avoid the major pitfalls of startups .

  • 59 lessons

Rocket fuel for your startup

Get access to the course, tools, and personalized coaching on how to build a rapidly growing company.

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This course has made me want to learn new disciplines, especially around pipeline, quota setting and incentives.

Samir Adams

I was taught sales informally and by Microsoft but what you teach is different - in a very good way. This course has convinced me to unlearn some old habits and made me want to learn new disciplines, especially around pipeline, quota setting and incentives. I can now clearly see that at a top 5 company, there's a lot confusion that gets injected in the sales motion. This is especially true with misaligned incentives -- it's not until I stepped away from that AND ran through your course that I really got this. I can also see where I made mistakes in hiring salespeople for my boutique consulting firm. I'm looking forward to putting all the knowledge in the course to work for me in my business!

"Crucial knowledge that I didn't learn elsewhere"

Ken Aragon, Founder, Traffigram

The Sales for Startups course has given me so much crucial knowledge that I never learned from all the other books, podcasts, and courses on startups. The material on sales (and beyond) drawn from the instructor’s real-world experience has helped me tremendously, especially as a technically-oriented founder. I would highly recommend the Sales for Startup course for anyone.

"Now I educate the rest of our sales team on best practices!"

Founder, Techstars Seattle cohort

I had to shift quickly into a sales role to ensure rapid growth for our pre-seed company, and I am extremely lucky that my shift coincided with the release of this course. I started watching with a keen eye to give Sanjit feedback, and ended up watching for my own learnings. I even took notes and consistently now reference them as I educate the rest of our sales team on best practices!